Unethical Practices of Advertising in "BANGLADESH"

Hello everyone ! I am Nazmul Hasan Turag , a BBA Student from Lovely Professional University ( LPU) want to share my view on unethical advertisements.Here I want to talk about unethical practices of advertising in 'Bangladesh". 

'Ethics' is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can’t achieve customer’s satisfaction and their desired goal.

Energy drink, Fairness Cream, Mango Juice, Shampoo & Hair Conditional, Vital Nutrient Product, Telecommunication and Face Wash products are involved with misleading advertising practices in Bangladesh. Companies of Bangladesh provide wrong and over colored information about their products quality and characteristics while their advertising.

'By using fairness cream You can be bright, beautiful and attractive within 1 week' but People believe that the use of the creams could cause skin problems such as itchiness, rashes, dryness, pimples, hardness and darkness of the face skin. 'Mango juice is made with pure and fresh Mango and there is no preservative in it' but The using of high amount of preservatives that had bacteriostatic effect on microbes and cause health hazards to consumers. In this case those companies deceive their customer and sales huge amount of mango juice by giving wrong and unethical advertisement copy. 'By taking Nutrient product you will be taller, sharper and stronger' but If every child may taller by drinking this product then every person may taller in the country. There will not be any short people in the country. Maximum respondents experienced that Nutrient product is energetic, but it cannot increase the height. 'Get energy and power by drinking Energy Drink' but Energy drinks contain large number of caffeine and an assortment of other hazardous ingredients, which is very harmful for our health and entire society. '100% hair fall is stopped Within 14 days by using Shampoo & Hair Conditional' however hear fall problem is remaining constant. It does not work properly Dandruff never removes forever. So the consumer being cheated due to false and unrealistic advertising copy. 

It is clear that unethical practices in advertising may often occur in the most areas in Bangladesh.Maximum companies aren’t maintaining the law of the Consumer Rights. For this reason fair company can’t achieve their goal and customer can’t believe any company at present.

So, I want to conclude my blog by saying that, Advertising copy is the most important part of any advertising. So every company or advertising agency should provide correct information to their customers by advertising copy. Advertising copy must be ethical and credible.The marketer should try to gain the morality and credibility besides gaining the profit.They can gain profit by giving the informative, correct, credible information to consumer and developed the society with morality.