Usages of Sexual Appeal in Advertising

Hello everyone ! I am Nazmul Hasan Turag , a BBA Student from Lovely Professional University (LPU) want to share my view on unethical advertisements.Here I want to talk about 'Usages of Sexual Appeal in Advertising. 

Generally, Sex Appeal is very common in advertising in modern world. Sexual appeal is used to gain consumer attention. Sex appeal is used to sell all kinds of things. It is used where it is not even appropriate to the product or service being advertised. The advertisers use women in a wrong way to market their product with displaying a sexy image of a model wearing top T-shirt and short pant, reveal the skin, bikini, using a sexual word in promoting a product such as Viagra and sexual act by a model such as pose on the bed, hugging tight with male model which not appropriate viewing by the children and old folks. Because it will give bad impacts to the children’s mind development. Sometimes Sex appeal is used in advertising of a product, but where a particular product is not related to the sex. Using sex appeal Marketing can harm the faithfulness between customers and marketers because customers can understand the intention of marketers behind these manipulative visuals. Sex appeal marketing has negative effects on both genders, especially when the product is not related to sex. The findings open the way for further research to explore whether similarly negative effects would occur if sexualized images of women were used to sell ethical causes other than the treatment of animals, for instance, in promoting action to address poverty. So, sex appeal is one kind of unethical practice in advertising where sex is not related to the products or services.

So, I want to conclude my blog by saying that, Advertising copy must be ethical and credible.The marketer should try to gain the morality and credibility besides gaining the profit.